Autonomous Apple Search Ads management, with me in the loop on the calls that matter.
Daily agent runs negative-keyword pruning, bid adjustments, and budget rebalancing. Big decisions (new campaigns, budget shifts > 25%) wait for a human approval.
In one paragraph.
A small agent built for StillMind’s Apple Search Ads. Reads campaign performance daily, prunes wasteful negative keywords, adjusts bids within set guardrails, and rebalances budgets across active campaigns. Large or risky changes ("kill this campaign", "add €500 to this ad-group") wait for an approval ping on Slack.
The motivation.
Apple Search Ads management is hours of mechanical work every week. The decisions inside that work are mostly rule-following with the occasional judgement call. Perfect agent territory: automate the rule-following, surface the judgement.
The features that matter.
Daily prune + bid
Negative-keyword pruning and bid adjustments within configurable guardrails.
Human in the loop
Big changes wait for an approval in Slack with all the context attached.
Weekly summary
Outcomes report at the end of the week: what shipped, what waited, what worked.